Logos are IMPORTANT

As we talked about Logo’s in this POST, I wanted to follow up with some inspiration that I have found online. Remember to make sure that your logo is LegibleCatches the Eye, you not only want repeat customers, but also people that are looking for more vendors for their shows, and potential brick and motar shops if you would like to scale bigger than just one show.

Here are a few ideas I have found:

Now, here are a few that look amazing, but if I wanted to tell my friend about them, or show them on Social Media, no one would be able to tell who they were unless I took a photo of the tag. And lets be honest, who here keeps all their tags on everything?

Logo and branding are important. Your display is of course important as well. But if I were to choose which one I would rather go with to continue my business pushing forward, I would spend the money on making sure my logo was not only present, but apparent.

Getting Noticed in a Craft Show

Some of the most amazing things at a craft fair, is how unique each and every vendor can be. One of the key things in our show, is that we ask vendors to think outside the box. We are always here to bounce ideas off.

With having a background, not only in SEO, Website design, and Account Management, I alsohave dabbled in Marketing as well. Heck, I am almost finished with a Bachlor’s degree in Program Management for businesses. I LOVE to research what other shows and businesses have done that has made their business overall more successful.

One thing that quite a few newbies to the craft fair world want to know about is not only booth design, but what they need to know for their next show. In order to go over the topic more, I have researched out an article that I agree with for the most part. You can find the article HERE.

Some of the things I want to bullet point that will be different for our show are below:

  • Location at a craft fair is totally different then a large EXPO.
    • People get tired of the same old thing at EXPO’s. At a craftfair, it is like you are going into Michaels, or Joannes, or Home Goods. Most women will want to not only take a leisurely stroll down the isles, but they will want to shop and compare things.
    • Customers will remember the thing they saw at one booth, and look at other booths, however, if what they wanted was in the booth they noticed it at, they will return for it.
    • Some of our most successful booths have been in back corners, furthest away from the front doors, it is all in how you present your product to people
  • ‘Pipe and Drape’ is not something we encourage for our shows. Mostly because they can all start to look the same, and not stand out to customers. It is a craft show, so we ask you to be crafty in your booth choices.
    black-drape-booth-w-table
    Pipe & Drape Booth

    pipe-drape

     

Logo’s are super important. You want to make sure that people know who you are without trying to search for a tag. This will help you market your craft.

Overall, this article gives you great tips to get started on your booths. Do not stress to much about your first show and making everything perfect. There will be epic successes, and small failures. Best way to learn, I say.

Website Updates!

Kottage Kupboard Craft fair Ogden Utah

We have just updated our website pages with more info. At the bottom of the Vendors PAGE it now explains more about Centralized Checkout and Vendor Numbers. We want to make sure that our vendors understand the meaning behind some of the words that are used at the Craft Fairs in Northern Utah. We also want to avoid confusion when possible.

CraftQuoteKottageKupboardNorthernUtahAlso, we added more information on our Vendor Application 2018 page. You can find more information not only on our Set Up/ Tear down  schedule, but also our Security Detail, and what that entails. Stay tuned, I will be making a longer blog post on why we have a Security Detail, and why it is so important for the show.

Hope those creative juices are flowing for the October show! We only have 78 days to go!!

Kottage Kupboard Craft Fair, Small Business, Veteran Owned

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Waiting around, ideas flowing

This show has been so much fun for us to put together! Not only are we meeting new and exciting people, but we are sharing in their knowledge of what they do best, their crafts. There are so many ways that you are able to do crafts, and not one person has the same ideas all of the time. You can take a handful of men or women that craft, have one instructor teach them all, and not have one craft turn out the exact same!

waitingonfootballkottagekupboard

Well….unless you are my hubby who wants to watch sports instead of doing crafty things with his wife. Then they might cheat a little and do exactly what you are doing so they can get back to their ‘game’.  He currently is watching Canadian football. If that doesn’t tell you how bad he is missing the sport. Thank heavens we have already planned the show, and he is aware that he will not be able to watch football all day while doing the show (anyone else hear the whining in his voice? lol). But he seriously has been such a big help. Especially when we go out, and I say I have to have something ‘for the show’. He used to argue that the show didn’t need THAT MUCH, or that anyone was going to look at the decor that is put up (oh naive guy) but now he just shakes his head on my, ‘I can fix that up and make it REALLY CUTE!’, and just continues to ask he if will get back his garage anytime soon. Which we all know the answer to that.

outdoorvenderboothidea
Good idea to bring the focal point upwards

At this point everyone should be getting their ideas down on paper, and really letting the creative juices flow. Decorating your booth is one of the things that will take time and precision to execute. Especially if this is your first time at our show. The show will go all out to the 9’s on decor, and having a booth that is decorated nicely, but not to extravagant is the key to catching the eye of the customers coming into the show.

With that being said, let me share with you some of the booth ideas I got from Google. None of these have been to our show, and are random ideas.

Stay tuned, as we get closer and closer to the show we will not only be highlighting the AMAZING VENDORS that we have coming, but their stories, and what they do. We have some very talented people that are going to show with us, and we would love for everyone to get to know them.

Until then, what do you love to see in a vendor booth? What draws you in?

We have a stamp!

Finally after working for a few days on a new return address stamp. It has finally been completed. Not only do I LOVE my logo, but it also is throughout the artwork and graphic design ideas. However, when trying to take something that is color, very intricate, and try to put it on something small, that usually will bleed a little bit, it makes for a hard sell.

I started out with our normal logo: KottageKupboardStamp

However that one was to hard to see when you can only use black, and white space. Everything got jumbled and it was hard to see what the black spot was about.

Then I tried a:  SimplelogoKK18

This too had issues. Even though it looks pretty great, I was not IN LOVE with it, like I am my current logo.

So, I brain-stormed a little here, and a little there. SimplelogonoheartKK18 

And this was the result of the brainstorming. Now, it still didn’t have the “Kottage Kupboard” feel to it just yet, so I started messing with the design to get it not only just right to my eye, but to also make sure I was keeping elements in it that I have throughout my artwork. Which resulted in the final product:Kottage Kupboard Return Address Stamp 2018

Not only did this sucker take me about 5 hours to complete, but it also cost an arm and a leg to purchase because I did my own design.

  • Am I happy that it is finished? YES
  • Am I happy that its not a complete circle and the OCD is kicking in? NO
  • Am I happy it took me 5 hours to decide I liked the return address label? DEFIANTLY NOT
  • Am I happy that I have the skills to not only pull this off, but make it look decent? 100%

Would I do it again? YES, yes I would. Don’t worry, this puppy is going to get a lot of use out of it for sure!

Set up, and Security Detail

I have had some vendor questions that are not currently on the website. I do not want to add to the pages we currently have, so I thought I would answer some of them here, in a blog.

Mostly, I have been asked about the set up, tear down times. Here is a snip-it of my ‘behind the scenes’ website for people that have already signed up as vendors:setupteardowntimes

A little bit more about the security detail is below:

  1. If you have two vendor numbers in your booth, you are required to do two hours PER VENDOR NUMBER. This is due to us having to spend more time sorting through and adding up another vendor number.
  2. The security detail is very important to the show. Not only does it cut down costs to the vendors by us not having to hire more people to run the show, it also free’s up your time as a vendor. We only do two hours at this time because that will cover the whole show. If I did not do two hours, we would not only have to hire more people to walk around, but you as a vendor have a deeper passion for the show, and are more committed to it running successfully. We love the passion it takes for vendors to come out and do our shows, which is why we love your help with Security Detail.
  3. You will see things that a normal person would not.
    1. Because you have more than likely been a vendor at other shows, you will see things that most people would not. You are able to go up to someone and make sure they are doing what they should be, and being kept honest by paying for everything, without making the person feel uncomfortable.
    2. You will get familiar with the vendors at the show, so you will know if the person is a vendor or not. You will also know how to find out quickly who is a vendor or who isn’t by going and checking the vendor sheets that will be given out at the first of the show.
  4. You will have more knowledge of what is acceptable and what isn’t in bathrooms.
    1. We will have short videos that will help you gain knowledge on things that can not go into the bathroom. You will also know what to tell people if they try and get past you, and who to inform if that happens.

As we keep getting closer and closer to the show, questions will be answered further, and you will be able to get a feel for the show, and us. We always welcome questions, because that will make us better owners as a whole.

The Besst Yet Magazine

Starting our Marking in early January of 2018 has been both an amazing, and difficult experience. As with any Small Business Owner, making sure that you are on point and manage the budget correctly is always not far from your mind.

We are so blessed to not only have a great graphic artist in our back corner, but all of those that are joining us as a vendor this year. I can not wait to share with everyone all of the new and updated things we will be doing.

One of those being that we are going to advertise through The Besst Yet Magazine. When we went in to discuss things with them, Karla was a very helpful person in getting us started in the Magazine with great ideas, as well as helping us with design, and placement in the Magazine.

Here is our lovely advertisement in Northern Utah. Shout out to Brad Rich, our graphic designer. Not only did he get this done in a VERY TIGHT time frame, but it looks amazing, and exactly what I wanted. Give him a PM if you need anything done with graphics for your Small Business in Utah!

May2018BesstYetMagazine

I am very excited to work with people like Karla, and Brad. They make owing a business in Utah so much easier. Not only do they bring class, and refinement into my life, but they knock down the walls that Kottage Kupboard has faced through trial and error. If you ever need someone in your corner, look them both up. They will not stear you wrong.

Pay it forward, Riding Reflections Adult Riding Club

Here at Kottage Kupboard, we are so excited to announce that we will be sponsoring Riding Reflections Adult Riding Club  this year. They are an adult horse riding club in District 2 of the Utah State Western Riding Clubs Association (USWRCA). Which basically means, these ladies and gentleman go out, have a good time on horses, and sometimes compete. LOL, no no, they have practice every Monday morning starting in April in Plain City, Utah at the ridding arena. And work very hard together as a team to not only improve themselves, but the communication they have with their equines.

Not only are they a very laid back group, but they love to get to know new people. Wither you have ridden horses your whole life, or strap your husband onto the ‘kid friendly’ horse and watch him go for a wild ride. They compete in barrels, poles, potato run, key hole, a water challenge and so much more. It is great to see them out there on their magnificent steeds having a wonderful time.

KK feels very blessed to be a part of this great tradition in Weber County, and is happy that we were able to show our support in any small or large way possible. We tip our hats to these ladies and gentlemen that take care of their horses like family, and have  actual relationships with the horses. They truly show what it is to be ‘at one’ with a horse, and to work with an animal, and not against it.

KK’s Code of Ethics

Guiding Principles

At Kottage Kupboard, LLC. everyone should feel like they are being listened to and heard. Ethical issues and dilemmas happen on a daily basis, it is this company’s goal to help facilitate a work/show environment that maintains a high ethics standard and where employees/vendors feel comfortable in sharing the concerns with management. Everyone can benefit from an ethical workplace. We want to empower employees to feel confident with the power to help prevent mistakes from being made.

Kottage Kupboard, LLC. will not allow retaliation on issues, or questions being raised on an ethical issue. All instances that are reported will be followed up on, and completely checked out. If there is further action that needs to be taken, the company will take the appropriate action.

Purpose of Code

Allowing creative thinking without harming the environment or oneself. By being honest in all business dealings, and promoting the business ethically and morally at all times. The code is a roadmap to follow for the ethical decisions that may appear. Maintaining the core values.

Core Values

  • Treat people fairly – respect the privacy of competitors, be open-minded and professional with an equal opportunity for everyone.
  • Compete with the competition honorably – not stealing others ideas, making sure your product is 60% different than another’s. Respecting professional boundaries. Copy written material should be treated as such. Being original in your designs and concepts.
  • Be honest in your transactions – all customers should be using the centralized checkout. If vendors are at their booths, they are not allowed to run any type of transaction for their business. Vendors are responsible for directing all sales to the centralized checkout.

Training and Education

Each employee, or vendor is required to sign the updated Code of Conduct each year before showing with Kottage Kupboard, LLC. They will be required to initial the paperwork, and ask questions if they do not understand something before signing the paperwork. There will be a link online at all times that is accessible to vendors and employees.

Who it covers

This code of ethics encumbrances all facets of Kottage Kupboard, LLC. business. Including, but not limited to contracted vendors, customers, social media, employees, contract and subcontracted persons,

Mission Statement

Craft creatively, with imagination, honesty, and integrity.

Be Loyal to Company

To make a successful business for our vendors as well as our customers, we ask that anyone participating in Kottage Kupboard, LLC. shows, only speaks well about the company. If there is a problem, please first take it up with management. Going to social media, online, or another potential client or customer not only hurts the company, but also the other vendors and customers.

There will be confidential information that is shared with vendors in order to make the company a successful show. In these instances Kottage Kupboard, LLC. expects the vendors to be respectful, and understanding that not everything needs to be shared within the craft world. Some of the confidential and proprietary information, includes, but is not limited to: financial data, customer’s names/address, non-public information about other companies, including current or potential suppliers and vendors, marketing techniques, as well as booth ideas.

Biggest Boutique in Utah

When asked about the size of the boutique and craft fairs in Northern Utah that we do, one of the main questions is how big is your Northern Utah Craft Fair. That is a hard thing to justify in numbers. Some craft shows do it by booth numbers, some do it by the square footage of the building. While others actually do it by the count of people coming in through the door.

Each of these is a great way to showcase the best part of your craft show in Utah, however, because no one is using the same system to measure. Which in the end means that Kottage Kupboard, LLC. could tell you they are the biggest boutique in Utah, but how are we measuring it?

If you were to do the number of booths in a show, that would be one way to measure. But, say that in one show they only have one size of booth, where in another craft show in Utah they could have dozens of different sizes of booths. The quality of the booths should also be considered when measured. Are all the booths the same quality throughout the show, or are we just filling up space as much as we can, not caring what is in the booths as long as we get a full house?

If you are running it off of square footage, then of course the bigger the area, the more things you can have in it. Or can you? For example, my husband can pack for a trip and tell me that his suitcase is so full that it is going to burst. I can then go in, and not only cut everything down in half the size it was in before, but then I can also add all of my clothing and things I need for the trip. So the way you use the space is also a very important thing when saying how big the biggest boutique in Utah is.

Counting people is a very hard thing to do when running a show. You can guesstimate the number of people that you have coming in, or maybe the number of tickets that you sold. But who is to account for all the people that share tickets on the way out of the Craft fair? Or who come multiple days in a row. Is that a true count if you are counting the same people over and over again? Short of having everyone clock in and clock out, the numbers are just an ‘about’ number.

Now, with all of this said. No one is trying to pull the wool over your eyes. They simply just don’t know, or are guessing the best that they can. After a few years of study, and using Excel sheets, as well as other data that you can pull from other sources you can get a pretty darn close number. But be careful when someone tells you they know exact numbers on something.

We are so excited at Kottage Kupboard, LLC. to put on a fabulous show in October! Filled with wonderful vendors, and new experiences. Not only are we planning on a huge revival of a wonderful craft fair in Ogden, Utah, but we are happy to continue the tradition of a good time, great friends, and making memories to last a lifetime. Who cares if someone is the biggest boutique in Utah? We are all here to have a great time, and enjoy one another/s company. Which is so important in this day and age of technology that is all around us. So lets focus on not being the biggest, but the one that holds the most memories for our vendors and customers or as they say its not about quantity, its about quality.

northernutahcraft

Code of Ethics

As a progressing business owner, I have found through my school work that ethics are a huge responsibility, and not one to take lightly. Right now, we are working on a Code of Ethics for Kottage Kupboard, LLC. These are set rules and guidelines of how we as a business want to run ethically.

No, not all business owners go to the trouble of writing a code of ethics, especially is you are as Small Utah business, BUT that does not mean that they are not important to have. They are time consuming, and really draw a line between what ethics are, and moral responsibility. Of course it is always great when those two come together. But in a business setting, you have to rely on more of an ethical standing. That way, it encompasses all walks of life and all sorts of people. It is one way to govern a set group of people within the company with a specific set of expectations.

I look forward to sharing them with you once we have finalized them for the Kottage Kupboard, LLC. it will not only make the business stronger, and more forward moving, but it will allow everyone to know what this business stands for, and what it is hoping to accomplish.

I will share with you the new mission statement:

Utahsmallbusinesskottagekupboard
Craft creatively, with Imagination, honesty, and integrity.